Recruitment and Content marketing
Recruitment and Content marketing
Content marketing in recruitment is a strategic approach focused on creating and distributing content that is valuable, consistent and relevant to your audience in order to attract, engage and retain candidates and clients.
Anyone who has spent any time in marketing circles should know that what really moves the needle in every business is ‘content’
Content marketing
Content marketing is the process of building relationships and educating your consumers. It’s an essential part of the marketing process and it’s one of the most important factors when it comes to recruitment Marketing
UK’s . platform
Why should I care about content marketing?
According to Matt Charney, the executive Editor at Recruiting Daily Information
“In recruiting today, it’s not only recruiters who are doing the research. With 85% of job searches starting with a search engine, top talent is searching for a company the same way they would any other purchasing decision – which is why employer branding is so critical.”
Another study by Forrester Research suggests it takes more than 7 brand touchpoints to influence a consumer decision because people rarely arrive at your website ready to buy or ready to apply.
They are thinking about applications in the same way as they consider buying decisions.
They want to be able to educate themselves about what your company stands for and what they do. As a result, they invest time in researching your company, product or role before deciding whether it’s a good fit for them. Which is why content is very important during this awareness and education stage.
It gives them what they need to learn and know about your company’s employer branding and how it can play a role in their decision to apply
Education in this case Is not compulsorily a recurring process. Candidates research content based on what they want to know and what they like to know. As such, you need quality content to effectively wow candidates throughout the process
And with Talent Prospect we can help you achieve all of these
